CCTV—National Platform Achieves National Brand

Be Excelsior for Euphony—AWEI

In Aug 2018, AWEI was rated as the China Quality Brand in Bluetooth earphone industry, which belongs to CCTV Discovery Brand Column. The evaluation process was supervised by the committee of China Quality Brand Promotion and Development Engineering. 

There are several judging centers were established in major cities across the country. Through offline screening, field filming, media publicity, voting of the whole network, off-line activities etc. AWEI was unquestionably rated as China Quality Brand in Bluetooth earphone industry with marvelous public praise and distinguished strength in the industry.

AWEI is a sub-brand of Shenzhen Yale Electronics Co., Ltd, which has been always committed to the deep integration of Industry-University-Research. AWEI is specialized in the design, R&D, Production, sales and service of 3C products, such as Bluetooth earphones, Bluetooth speakers, Power banks, Data cables, car chargers etc, including CSR Bluetooth chip, CVC intelligent noise reduction, IPX4, NFC connection etc. Independently researched and developed projects includes: moving coils, new type of diaphragm material, new type of modular construction etc, providing all-round technical support for AWEI products.

In the future, AWEI will integrate music, life and fashion with the development of science & technology and the pursuit to quality.

After years of industrious effort and accumulation, AWEI has obtain incalculable achievements—more than 200 exclusive intellectual property patents of China; more than 100 flagship stores worldwide with 36 exclusive agents; more than 1,000 sales outlets in 68 countries and 108 regions; trademarks have been successfully registered in 25 countries and 45 regions around the world. At the same time, AWEI has successfully entered in a series of well-known domestic and foreign chain stores, such as Yodobashi of Japan, Hi-Mart of Korea, Wal-Mart(China), IKEA of Italy, Media Markt(Turkey), Challenger of Singapore, BANANA and Paragon of Thailand, Thegioididong of Vietnam, SM Mall of Asia of the Philippines etc. AWEI has a high market share and popularity at home and abroad, especially in Asia Pacific, Europe, North America, and major domestic cities of China.

Excelsior AWEI have been always stay true to the mission and strive for excellence. From strong scientific and technological strength to profound craftsmanship spirit, from perfect sales network to thoughtful service system... Each step, AWEI carries out the spirit of preciseness, and lets dealers, agents and consumers all over the world enjoy more reassuring and secure products.

Successfully been rated as China Quality Brand in Bluetooth Earphone Industry of CCTV Discovery Brand Column Group—Not only does it show the affirmation from the authoritative media, all walks of life, and CCTV to AWEI, but also embody the comprehensive strength and good reputation of AWEI. With the inherited and accumulated spirit of workmanship, not only does AWEI create countless high-quality products, but also won deep trust and appreciation from consumers for near a decades since its establishment.

Further Reading

The China Quality Brand Promotion and Development Project was established in June 2016 and initiated by authoritative media and organizations at all levels of society. The China Quality Brand Promotion and Development Project and CCTV co-founded the “Discovery Brand Column”. China Quality Brand Promotion Development Project bases on the economy of China and faces the world. It is an important and main medium for promoting the brands of China, enhancing the image of China, promoting the economic integration of China and the world, and shaping the image of the enterprises of China.

The Discovery Brand Column is a spectacular feature films of enterprises, launched by Securities Information Channel of CCTV. The column explores the folk quality brand with the unique perspective of media, bases on the securities information channel of CCTV, integrates all kinds of CCTV, major video media platforms, mobile clients and other channels. Thorough the form of enterprise card, reporting the brands that make outstanding contributions and influences in various industries. It will guide and promote more enterprises of China to the road of brand development, and boost the rapid development of brands of China.

Share To

【2017 Hong Kong, China】AWEI Invite You to Hong Kong Electronics Fair (Autumn Edition) The 2017 Hong Kong Autumn Electronics Exhibition and 2017 Hong Kong Global Sources Fair will be held in Hong Kong, China from October 13th to 21st! 2017/10/9 + Detail

AWEI Will Shine on the Largest Communication Exhibition of Southeast Asia COMEX 2017 2017 Singapore COMEX Digital Exhibition will be held in Singapore Suntec City Exhibition Center from August 31 to September 3, 2017. COMEX Digital Exhibition is the largest IT exhibition of IT technology products in Southeast Asia. It has a history of 19 years. The exhibition attracted more than 800 exhibiting companies, and the number of visitors is expected to continue to exceed 800,000! 2017/8/15 + Detail

AWEI Participate the Shenzhen International E-Commerce Purchasing Expo of Consumer Electronics AWEI attracted all the guests’ attention once again on Shenzhen (Bao’an) International E-commerce Purchasing Expo of Consumer Electronics. The consistent black and yellow style of the exhibition hall design with stylish atmosphere, individual products, bright color, which always show the high requirements of the AWEI brand. Whenever and wherever, providing you with more beautiful, higher quality products and thoughtful service. 2017/10/12 + Detail

AWEI Attended Hong Kong Global Sources Exhibition (Autumn Edition) From October 18th 2017 to October 21th 2017, the world's largest consumer electronic products purchasing exhibition -”2017 Autumn Global Sources Electronics Fair" was held in Hong Kong Asian International Expo, it bought the latest domestic and international electronic products as always. 2017/10/19 + Detail